SCHUTZ
skoy enterprises, llc
june 2021 - present
Skoy Enterprises, LLC is a woman-owned, sustainable cleaning accessory brand – the first to bring the Swedish dish cloth to the United States. Mostly known for their reusable paper towel, the Skoy Cloth, the company is revolutionizing the norm for America's common household cleaning items.
goal: use organic and social media marketing to boost social media presence and brand awareness
result: (1) 20% increase in IG reach since June 2022, (2)
instagram B2c
results: (1) 20% increase in reach since June 2022, (2) 70% increase in profile visits since June 2022
content types: product promotion, product usage ideas, partnership promotion, giveaways, brand-relevant inspo
skills: graphic design, short-form video production & editing, influencer management & promo coordination, reporting, editorial calendar building, community management, platform trendspotting
tools: Figma, Meta Business Suite, GA4, ChatGPT, Later
tiktok - paid + organic - B2c
content types: trend-led entertainment, product demos, thought leadership on cleaning hacks
skills: short-form video production & editing, reporting, community management, platform trendspotting
tools: TikTok Creator Platform, TikTok Analytics, TikTok Ad Center, inShot studio
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live links
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Podcast promo: https://www.instagram.com/p/CfwxBH2P-Px/
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Diversity report: https://www.instagram.com/p/Ce1dFiQM0Ni/?img_index=1
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Job posting: https://www.instagram.com/p/CdL3Hs8FexD/?img_index=1
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Employer Branding: https://www.instagram.com/p/Cb0Bz0BOiWz/?img_index=1
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Edutainment: https://www.instagram.com/p/CbvYs14sKGw/?img_index=1
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Edutainment follower tone: https://www.instagram.com/p/Cbf9n56Mmfu/
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Email responses: https://www.instagram.com/p/Ca73hykJLjs/
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Tabs open: https://www.instagram.com/p/Ca73hykJLjs/