top of page
SCHUTZ
boulder county kids
oct 2020 - present
Boulder County Kids Magazine was established in 1995 as a free, local resource for families and children across Boulder County, Colorado. My business partner and I acquired the publication in 2021 and continue to grow the local platform.
2023 goal: increase audience and ad sales while retaining reader base and loyal advertisers.
2023 result: 23% increase in digital publication reach and 29% increase in advertising sales.
publcation design bck
publication design
content types: print magazine, digital magazine
skills: editorial design, copywriting, advertising sales, project coordination, customer success management, distribution strategy and management
tools: Figma, Adobe InDesign, Excel, Acrobat
social media bck
social media - B2B & B2C
Using Instagram and Facebook, I post magazine updates, highlight new content, interact with our community, amplify our paid advertisers, and collaborate with local influencers.
content types: magazine content promotion, launch announcements, event announcements, community updates
skills: graphic design, short-form video production & editing, copywriting, influencer coordination, reporting, editorial calendar building, community management, IG trendspotting
tools: IG Analytics, Figma, Meta Business Suite, Later
website design bck
website design
I redesigned the 20-year-old website to cater to modern parents, boosted SEO efforts on our high-traffic pages, established a page for our digital issue to live rather than on our vendor's platform, introduced display advertising options, and linked everything online to the print publication using QR codes.
content types: SEO-backed directory pages, multi-media pages, events calendar, archives, blog posts
skills: UX desktop + mobile, SEO, keyword search optimization, basic HTML
tools: Wix, Wix Analytics, Figma, ChatGPT, GA4
email marketing bck
email marketing
Utilizing Mailchimp, I update readers and advertisers about issue launches, upcoming advertising deadlines, and more.
results: 40% average open rate in 2023, 2.8% average click rate in 2023
skills: email copywriting, subject copywriting, list segmentation, email design
tools: Mailchimp, Mailchimp Analytics, Figma
bottom of page